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Montreal, Toronto and Vancouver among top 10 cities in the world on Millennial City Ranking

In the 2018 Millennial City Ranking which rates the top 110 cities for millennials to live, work and travel, based on 17 factors, Canada is listed as a top country for millennials, with three cities in the top 10; Montréal, Toronto and Vancouver.

The Nestpick study, based on factors such as startup ecosystem, housing affordability, immigration tolerance and quality of nightlife, pinpoints which cities are successfully attracting young professionals who display clear migrational patterns and are therefore, a core future workforce.

Building on last year’s study, Nestpick researched a wider scope of criteria and sources for the 2018 ranking, including an analysis of top universities and personal freedoms. In addition, the main categories were weighted to reflect the concerns and mindsets of the generation. For example, while housing affordability is a major concern for most, it is even more so for young professionals at the start of their careers. With these interests in mind, 110 cities were analyzed taking into consideration four main areas of concern; the business ecosystem, the essentials (housing, food etc.), openness, and recreation.

 “It’s now possible to live and work anywhere in the world, and these opportunities are shaping how our planet will look to future generations.” says Ömer Kücükdere, Managing Director of Nestpick. “We must learn to adapt to the needs of younger people in order to have a thriving economy, and we believe that this ranking offers valuable insights to those cities looking for regeneration from a younger demographic.

“One of the most exciting outcomes of this study are the top cities based on Essentials, which takes into account factors such as affordable housing, high speed internet and accessible food.” said Kücükdere. “How this generation differs from their predecessors is that they have more choice, and with these increased options has come a sense that they won’t settle for second-best. This offers an exciting opportunity for cities to rise to the challenge and become a magnet for millennials, because while this young demographic is demanding more, they are also giving back more in terms of entrepeneurialship, economy and equality than ever before.”

Among the findings, New Zealand ranks highest for Immigration Tolerance, followed by Canada and Norway. Madrid, Spain, ranks highest for LGBT Friendliness, followed by Amsterdam, Netherlands and Toronto, Canada.

The study can be accessed at www.nestpick.com/millennial-city-ranking-2018.

– Courtesy Nestpick 

Posted: Dec 4, 2018

July 2019

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